Here are the expert answers to 3 critical questions that
email marketers are often fed up of. This article will present you a few email
marketing best practices, new trends and few advices from industry leaders.
Question 1.
Several people are new to mobile marketing; can you demonstrate the importance
of role that big organizations play, such as TWA (The Wireless Associate) or
MMA (Mobile Marketing Association) or CTIA?
Ans. You can never deny the importance of mobile industry
organizations, why? Since they are thought to be the non-competitive spot to
share the best practices, and then you get a chance to get them be industry
standards. Mobile marketing is trending exponentially and it’s going to be hard
to track all little details. Educate your audience what’s upcoming? what’s
useful and what isn’t?
Question 2. Email
marketing isn’t a new dimension towards communication. Still 71% of US
consumers confirmed that EM is the best way they would like to receive
intentional promotions from businesses. Why like that?
Ans. There are two reasons behind:
- They are permission based or in their own control
- They may trust big/popular brands who respect subscribers’ privacy
This way, subscribers get to-the-point and hot offers and
discounts without allocating a separate time to rove through the markets and
shops. Also, internet service providers and search engines like Google are
going to be smarter than ever before and they’re now more equipped to decline spam
and spam based stuff.
Many experts perform eMail Marketing Experiments to understand reader's behaviour. 2 awesome experiments I found while I was researching on the web are this one and another is here.
Many experts perform eMail Marketing Experiments to understand reader's behaviour. 2 awesome experiments I found while I was researching on the web are this one and another is here.
Question 3. What are those specific advantages of email
marketing over other forms of marketing when it comes to paying benefits to
marketers and consumers?
Ans. From marketers’ perspective, they can track success
thoroughly. There are tons of analytics providing companies out in the market
who track your success. Also, Google Analytics is one of them. Hence investors
can accurately quantify their ROI and we all know, ROI is the greatest success
metric.
When it comes to consumers, they want to get real discounts
and latest packages and offers without useless hassle. Email marketing helps
their favorite brands communicate with them in a better way. What marketers
should do, they must gather all consumer data on how they interacted with them
both online and offline. Then use this data to create awesome content for next
email patch.
